Identitätsbasierte Luxusmarkenführung || The Role of Social...

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Identitätsbasierte Luxusmarkenführung || The Role of Social Media for Luxury Brands—Motives for Consumer Engagement and Opportunities for Business

Burmann, Christoph, König, Verena, Meurer, Jörg
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Volume:
10.1007/97
Year:
2012
Language:
english
DOI:
10.1007/978-3-8349-4060-5_14
File:
PDF, 734 KB
english, 2012
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