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Understanding Consumer Animosity in the Politicized Global Market: From the Perspective of Young Transnational Consumers
Yang, Qinghua, Snell, Katy, Tsai, Wanhsiu SunnyVolume:
27
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2014.987418
Date:
May, 2015
File:
PDF, 215 KB
english, 2015