Identify with community or company? An investigation on the...

Telematics and Informatics 2015 / 11 Vol. 32; Iss. 4

Identify with community or company? An investigation on the consumer behavior in Facebook brand community

Ho, Ching-Wei
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Volume:
32
Language:
english
Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2015.05.002
Date:
November, 2015
File:
PDF, 873 KB
english, 2015
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