Better decision making for evaluating new medical device...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2008 / 3 Vol. 8; Iss. 2

Better decision making for evaluating new medical device projects: A real options approach

Johal, Sukhvinder S, Oliver, Peter, Williams, Hywel C
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Volume:
8
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5050116
Date:
March, 2008
File:
PDF, 142 KB
english, 2008
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