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The impact of telepresence in an online ad on forming attitudes towards the product: The relevance of the traditional experiential approach
Debbabi, S., Baile, S., des Garets, V., Roehrich, G.Volume:
28
Language:
english
Journal:
Recherche et Applications en Marketing (English Edition)
DOI:
10.1177/2051570713487480
Date:
September, 2013
File:
PDF, 478 KB
english, 2013