How to Establish Trustworthiness in Initial Service...

The Journal of Marketing Theory and Practice 2011 / 10 Vol. 19; Iss. 4

How to Establish Trustworthiness in Initial Service Encounters

Geigenmüller, Anja, Greschuchna, Larissa
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Volume:
19
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679190403
Date:
October, 2011
File:
PDF, 811 KB
english, 2011
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