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Research on Product Harm Crisis Attributes Influence on Horizontal Spillover Effect – The Moderating Effects of Product Similarity and Corporate Reputation
Wang, Chao, Yang, Yang, Xu, Yan Yan, Zou, Pin Jia, He, Ming ChaoVolume:
798-799
Language:
english
Journal:
Advanced Materials Research
DOI:
10.4028/www.scientific.net/AMR.798-799.851
Date:
September, 2013
File:
PDF, 279 KB
english, 2013