From service factory to service theatre: Solving the...

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing 2007 / 1 Vol. 7; Iss. 1

From service factory to service theatre: Solving the positioning dilemma in the medical practice

Berthon, Jean-Paul, Prinsloo, Melani, Pitt, Leyland
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Volume:
7
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5050070
Date:
January, 2007
File:
PDF, 110 KB
english, 2007
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