Role of Involvement in Predicting Brand Loyalty

Asia-Pacific Journal of Management Research and Innovation 2008 / 01 Vol. 4; Iss. 1

Role of Involvement in Predicting Brand Loyalty

Sritharan, R., Jyothi, K. T., Rajakumar, C. S.
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Volume:
4
Language:
english
Journal:
Asia-Pacific Journal of Management Research and Innovation
DOI:
10.1177/097324700800400105
Date:
January, 2008
File:
PDF, 1.75 MB
english, 2008
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