When choice is demotivating: Can one desire too much of a good thing?
Iyengar, Sheena S., Lepper, Mark R.Volume:
79
Year:
2000
Language:
english
Journal:
Journal of Personality and Social Psychology
DOI:
10.1037//0022-3514.79.6.995
File:
PDF, 1.53 MB
english, 2000