The “ICON” archetype

Marketing Intelligence & Planning 2007 / 04 Vol. 25; Iss. 2

The “ICON” archetype

Pitt, Leyland, Salehi‐Sangari, Esmail, Berthon, Jean‐Paul, Nel, Deon
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Volume:
25
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634500710737942
Date:
April, 2007
File:
PDF, 395 KB
english, 2007
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