The Impact of Perceived e-WOM on Purchase Intention: The...

International Journal of Marketing Studies 2015 / 01 Vol. 7; Iss. 1

The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image

Bataineh, Abdallah Q.
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Volume:
7
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v7n1p126
Date:
January, 2015
File:
PDF, 185 KB
english, 2015
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