Connecting the dots between brand experience and brand...

Journal of Brand Management 2014 / 11 Vol. 21; Iss. 7-8

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships

Ramaseshan, B, Stein, Alisha
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Volume:
21
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2014.23
Date:
November, 2014
File:
PDF, 257 KB
english, 2014
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