The Economic Viability of Frequency Reward Programs in a...

Review of Marketing Science 2003 / 01 Vol. 1; Iss. 1

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment

Kopalle, Praveen K, Neslin, Scott A
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Volume:
1
Language:
english
Journal:
Review of Marketing Science
DOI:
10.2202/1546-5616.1002
Date:
January, 2003
File:
PDF, 678 KB
english, 2003
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