The Markathon: Adapting the Hackathon Model for an...

Marketing Education Review 2015 / 01 Vol. 25; Iss. 1

The Markathon: Adapting the Hackathon Model for an Introductory Marketing Class Project

Calco, Michelle, Veeck, Ann
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Volume:
25
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2015.999600
Date:
January, 2015
File:
PDF, 158 KB
english, 2015
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