Exploring the impact of product category risk and consumer...

Exploring the impact of product category risk and consumer knowledge in brand extensions

Grønhaug, K, Hem, L, Lines, R
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Volume:
9
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540093
Date:
July, 2002
File:
PDF, 214 KB
english, 2002
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