[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference || A Cross-Cultural Brand Analysis: Comparison Between Global and Local Brands
Sharma, Dheeraj, Borna, ShaheenVolume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11806-2_113
File:
PDF, 436 KB
english, 2015