Markmix: a Tool for Teaching Market Response

Journal of Marketing Education 1980 / 11 Vol. 2; Iss. 2

Markmix: a Tool for Teaching Market Response

Fuhrer, D., Schary, P. B.
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Volume:
2
Language:
english
Journal:
Journal of Marketing Education
DOI:
10.1177/027347538000200215
Date:
November, 1980
File:
PDF, 320 KB
english, 1980
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