How perceived brand globalness creates brand value

E M Steenkamp, Jan-Benedict, Batra, Rajeev, Alden, Dana L

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Volume:

Language:

english

Journal:

Journal of International Business Studies

DOI:

10.1057/palgrave.jibs.8400002

Date:

January, 2003

File:

PDF, 144 KB

english, 2003

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