Selling Strategies: The Effects of Suggesting a Decision Structure to Novice and Expert Buyers
Wagner, J. A., Klein, N. M., Keith, J. E.Volume:
29
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/03079459994641
Date:
July, 2001
File:
PDF, 144 KB
english, 2001