When Do Price Thresholds Matter in Retail Categories?
Pauwels, Koen, Srinivasan, Shuba, Franses, Philip HansVolume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0207
Date:
January, 2007
File:
PDF, 297 KB
english, 2007