When Do Price Thresholds Matter in Retail Categories?

When Do Price Thresholds Matter in Retail Categories?

Pauwels, Koen, Srinivasan, Shuba, Franses, Philip Hans
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1060.0207
Date:
January, 2007
File:
PDF, 297 KB
english, 2007
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