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Where Are All the Products? Are We Really Doing Social Marketing or Are We Doing Social Sales?
Merritt, Rowena, Christopoulos, Alex, Thorpe, AllisonVolume:
15
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245000902894057
Date:
May, 2009
File:
PDF, 74 KB
english, 2009