[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || East Asian and North American Consumers’ Perception of the Corporate Name, Image, Reputation and Loyalty
Spotts, Harlan E.Volume:
10.1007/97
Year:
2015
Language:
english
DOI:
10.1007/978-3-319-11779-9_86
File:
PDF, 54 KB
english, 2015