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Strategy and Communication for Innovation || The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation
Pfeffermann, Nicole, Minshall, Tim, Mortara, LetiziaVolume:
10.1007/97
Year:
2013
Language:
english
DOI:
10.1007/978-3-642-41479-4_11
File:
PDF, 271 KB
english, 2013