Exploring Deception and Puffery in Television Advertising

Journal of the Academy of Marketing Science 1973 / 09 Vol. 1; Iss. 2

Exploring Deception and Puffery in Television Advertising

Permut, S. E., Haefner, J. E.
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Volume:
1
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207037300100211
Date:
September, 1973
File:
PDF, 496 KB
english, 1973
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