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[European Retail Research] European Retail Research || Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers

Schnedlitz, Peter, Morschett, Dirk, Rudolph, Thomas, Schramm-Klein, Hanna, Swoboda, Bernhard
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Volume:
10.1007/97
Year:
2010
Language:
english
DOI:
10.1007/978-3-8349-8938-3_1
File:
PDF, 168 KB
english, 2010
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