Modeling the Psychology of Consumer and Firm Behavior with...

Journal of Marketing Research 2006 / 08 Vol. 43; Iss. 3

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics

Ho, Teck H, Lim, Noah, Camerer, Colin F
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.3.307
Date:
August, 2006
File:
PDF, 590 KB
english, 2006
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