The Ownership Effect in Consumer Responses to Brand Line...

Journal of Marketing 1999 / 01 Vol. 63; Iss. 1

The Ownership Effect in Consumer Responses to Brand Line Stretches

Kirmani, Amna, Sood, Sanjay, Bridges, Sheri
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Volume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1252003
Date:
January, 1999
File:
PDF, 1.83 MB
english, 1999
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