EFFECTS OF ANCHORING AND ADJUSTMENT IN THE EVALUATION OF...

Psychological Reports 2010 / 08 Vol. 107; Iss. 1

EFFECTS OF ANCHORING AND ADJUSTMENT IN THE EVALUATION OF PRODUCT PRICING 1

ELAAD, EITAN, SAYAG, NETA, EZER, ALIYA
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Volume:
107
Language:
english
Journal:
Psychological Reports
DOI:
10.2466/01.PR0.107.4.58-60
Date:
August, 2010
File:
PDF, 276 KB
english, 2010
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