Examining the differential effects of social and economic...

International Journal of Hospitality Management 2015 / 08 Vol. 49

Examining the differential effects of social and economic rewards in a hotel loyalty program

Lee, Jin-Soo, Tsang, Nelson, Pan, Steve
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Volume:
49
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2015.05.003
Date:
August, 2015
File:
PDF, 689 KB
english, 2015
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