A sales forecasting model for consumer products based on...

A sales forecasting model for consumer products based on the influence of online word-of-mouth

Chern, Ching-Chin, Wei, Chih-Ping, Shen, Fang-Yi, Fan, Yu-Neng
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Volume:
13
Language:
english
Journal:
Information Systems and e-Business Management
DOI:
10.1007/s10257-014-0265-0
Date:
August, 2015
File:
PDF, 1.11 MB
english, 2015
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