Attack and defend: the role of targeting in a distribution...

Marketing Letters 2016 / 6 Vol. 27; Iss. 2

Attack and defend: the role of targeting in a distribution channel

Zhang, Jianqiang, Liu, Zhuping, Zhong, Weijun
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
27
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9327-9
Date:
June, 2016
File:
PDF, 326 KB
english, 2016
Conversion to is in progress
Conversion to is failed