Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits
Lang, Stefan, Steiner, Winfried J., Weber, Anett, Wechselberger, PeterVolume:
246
Language:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2015.02.047
Date:
October, 2015
File:
PDF, 2.52 MB
english, 2015