Examining the role of wine brand love on brand loyalty: A...

International Journal of Hospitality Management 2015 / 08 Vol. 49

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Drennan, Judy, Bianchi, Constanza, Cacho-Elizondo, Silvia, Louriero, Sandra, Guibert, Nathalie, Proud, William
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Volume:
49
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2015.04.012
Date:
August, 2015
File:
PDF, 654 KB
english, 2015
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