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The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
Kuenzel, Sven, Halliday, Sue VauxVolume:
18
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2010.15
Date:
September, 2010
File:
PDF, 139 KB
english, 2010