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Moderating effects of the brand concept on the relationship between brand personality and perceived quality
Ramaseshan, B, Tsao, Hsiu-YuanVolume:
14
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550090
Date:
July, 2007
File:
PDF, 103 KB
english, 2007