Creating brand identity for generic products

Journal of Generic Medicines The Business Journal for the Generic Medicines Sector 2004 / 07 Vol. 1; Iss. 4

Creating brand identity for generic products

Williams, Don
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Volume:
1
Language:
english
Journal:
Journal of Generic Medicines
DOI:
10.1057/palgrave.jgm.4940040
Date:
July, 2004
File:
PDF, 92 KB
english, 2004
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