Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
2004 / 01 Vol. 4; Iss. 1
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Marketing Strategy — Innovation in pharmaceutical marketing strategy: How to overcome the 30-second detailing dilemma
Mackintosh, AlasdairVolume:
4
Language:
english
Journal:
Journal of Medical Marketing
DOI:
10.1057/palgrave.jmm.5040138
Date:
January, 2004
File:
PDF, 65 KB
english, 2004