Cross-selling in the financial sector: Customer...

Journal of Targeting Measurement and Analysis for Marketing 2002 / 2 Vol. 10; Iss. 3

Cross-selling in the financial sector: Customer profitability is key

Jarrar, Yasar F, Neely, Andy
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Volume:
10
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740053
Date:
February, 2002
File:
PDF, 224 KB
english, 2002
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