Hospital Affiliations, Co-Branding, and Consumer Impact

Health Marketing Quarterly 2014 / 01 Vol. 31; Iss. 1

Hospital Affiliations, Co-Branding, and Consumer Impact

Gombeski, William R., Claypool, Joe O., Karpf, Michael, Britt, Jason, Birdwhistell, Mark, Riggs, Karen, Wray, Tanya, Taylor, Jan
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Volume:
31
Language:
english
Journal:
Health Marketing Quarterly
DOI:
10.1080/07359683.2014.874873
Date:
January, 2014
File:
PDF, 2.19 MB
english, 2014
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