Towards a composite theory of foreign market entry mode...

Journal of Strategic Marketing 1993 / 03 Vol. 1; Iss. 1

Towards a composite theory of foreign market entry mode choice: the role of marketing strategy variables

Gannon, Michael
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Volume:
1
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652549300000004
Date:
March, 1993
File:
PDF, 985 KB
english, 1993
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