The appropriateness of different modes of strategy from a...

Journal of Strategic Marketing 2014 / 07 Vol. 22; Iss. 5

The appropriateness of different modes of strategy from a product-market perspective

Chowdhury, Tilottama G., Madhavaram, Sreedhar, Ratneshwar, S., Standifer, Rhetta
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Volume:
22
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2014.885988
Date:
July, 2014
File:
PDF, 239 KB
english, 2014
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