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The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers
Magin, Stephanie, Algesheimer, René, , Huber, Frank, Herrmann, AndreasVolume:
13
Language:
english
Journal:
Electronic Markets
DOI:
10.1080/1019678032000135572
Date:
November, 2003
File:
PDF, 102 KB
english, 2003