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Uniformity in Franchising: A Case Study of a French Franchise Network With Several Franchisees Having Their Own Website
Perrigot, Rozenn, Basset, Guy, Briand, Danièle, Cliquet, GérardVolume:
20
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/1046669x.2013.747862
Date:
April, 2013
File:
PDF, 158 KB
english, 2013