Super Bowl ad likeability: Enduring and emerging predictors

Journal of Marketing Communications 2013 / 02 Vol. 19; Iss. 1

Super Bowl ad likeability: Enduring and emerging predictors

Yelkur, Rama, Tomkovick, Chuck, Hofer, Ashley, Rozumalski, Daniel
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Volume:
19
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2011.581302
Date:
February, 2013
File:
PDF, 229 KB
english, 2013
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