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What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective
Lis, Bettina, Post, MartinVolume:
15
Language:
english
Journal:
International Journal on Media Management
DOI:
10.1080/14241277.2013.863099
Date:
October, 2013
File:
PDF, 189 KB
english, 2013