Marketing-Driven, Customer-Oriented Government Programs and...

Social Marketing Quarterly 2007 / 08 Vol. 13; Iss. 3

Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame

Kennedy, May G., Humphreys, Betsy, Abelson, Jill, Bryant, Carol A.
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Volume:
13
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245000701490669
Date:
August, 2007
File:
PDF, 441 KB
english, 2007
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