Old Joe rides again: A critique of recent research

Old Joe rides again: A critique of recent research

Hastings, Gerard, Aitken, Philip, Graham, Peter
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Volume:
4
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245004.1997.9960984
Date:
September, 1997
File:
PDF, 421 KB
english, 1997
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