Appealing to positive motivations and emotions in social marketing: Example of a positive parenting campaign
Henley, Nadine, Donovan, Robert J., Moorhead, HelenVolume:
4
Language:
english
Journal:
Social Marketing Quarterly
DOI:
10.1080/15245004.1998.9961018
Date:
June, 1998
File:
PDF, 385 KB
english, 1998