Buying Behavior on Daily-Deal Sites: The Role of Face...

Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality

Drossos, Dimitris A., Maragoudakis, Manolis, Kokkinaki, Flora
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Volume:
14
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1080/15332861.2015.1011568
Date:
April, 2015
File:
PDF, 346 KB
english, 2015
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